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After a call last weekend from Pennsylvania governor Tom Wolf asking for “help getting masks and gowns to frontline workers across PA,” tweeted Michael Rubin, he knew he had to act. The executive chairman of Fanatics, which produces Major League Baseball’s official uniforms, contacted MLB commissioner Rob Manfred to get the go-ahead to halt production of the league’s jerseys at an Easton, Penn. factory and, instead, start churning out the much needed personal protective equipment (PPE) for healthcare workers battling the coronavirus epidemic.
Holding steady with the United States’ current make-do-with-what-you-have situation, the Fanatics robes and masks are being made of pinstriped material—both the Phillies and the Yankees are represented.
“The COVID-19 crisis has compelled our country to be more collaborative, innovative and strategic than ever before,” Rubin said in a statement.
The goal right now is up to 1 million masks and gowns, and, in addition to cutting production of its own players’ jerseys, MLB is footing the cost for the medical apparel.
MLB and Fanatics are in no way alone in shifting gears to help offset shortages of PPE for nurses, doctors, and first responders. Other companies that have committed to helping around the world include Ralph Lauren, Neiman Marcus in partnership with JoANN, Gap Inc., Canada Goose, Ford, General Motors, and Tesla, and, in Europe, Prada and LVMH.
Today should have been one of great celebration for baseball fans: Opening Day. But the season will be delayed because of the COVID-19 pandemic, though the league did throw a virtual opening day by streaming 30 classic games.
More coronavirus coverage from Fortune:
—Will ‘The Great Cessation’ be worse than the Great Recession?
—Everything you need to know about the coronavirus stimulus checks
—Why Mark Cuban is focusing his time—and money—on coronavirus relief
—The world’s largest coronavirus lockdown is off to a rocky start
—The coronavirus has shattered the drug development status quo. We should build on that
—The $2 trillion coronavirus stimulus package isn’t green, but it helps
—Listen to Leadership Next, a Fortune podcast examining the evolving role of CEO
—WATCH: World leaders and health experts on how to stop the spread of COVID-19
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